Featured in the workbook:

• Over a hundred possible ideas for promotions or special events
• Over 30 customer contact strategies
• Checklists to follow 
• Calender of seasonal events
• Budgetary considerations
• Step-by-step guides
• Customer targeting
• Contingency planning
• Advertising
• Media placement
• Publicity and Public Relations
• Staff training
• Food
• Music
• Direct mail
• Model
• Photographers
• Security

Featured in JCK, Professional Jeweler, Modern Jeweler, JQ, National Jeweler, GIA's In-Focus, J Report (JA) and Rapaport Report trade magazines. Also sold in the GIA Bookstore.

"It's a must-have book for every jeweler's library.  It is just delightful." -D. Droskin, CEO, Glitters Jewelers